"As almost any general counsel of a large company will tell you, legal controversies today are tried in the Court of Public Opinion — at least as much as in any Court of Law. Every organization, especially large, publicly-traded corporations, has much to gain (or lose) by the way a legal controversy is positioned in the media. Because the value of a company’s reputation is immeasurable — and perhaps its largest uninsured asset — a corporation loses when the brand image is tarnished, even if the corporation technically wins at trial. Furthermore, since most legal controversies are settled prior to trial, the Court of Public Opinion has arguably become the most important battleground affecting not only good will and market share, but legal bargaining power and settlement negotiations. Managing this battleground, therefore, has become integral to many corporations’ legal strategies."
Georgetown Journal of Legal Ethics
Facebook, Twitter, Instagram, Snapchat and YouTube are now the places where a reputation built up over years of good work can be shattered in an instant. And since it takes a lifetime to build a reputation and only a few seconds to destroy one, in a split second attorneys and clients can find themselves in a position where they need to know how to manage a crisis situation. Especially in today’s world of “gotcha” journalism, “managing the message” is a necessary skill set for C-Suiters.
On May 4, DGS will host a fast-paced seminar from veteran crisis management and communications specialist Bruce Hennes, from Hennes Communications, who’s recently done this CLE as a plenary for the American Bar Association, International Municipal Lawyers Association and the New York State, Nevada State and Ohio State Bar Associations.
May 4, 2017
1550 17th Street, Suite 500 | Denver, CO 80202
Lunch & Registration | 11:30 AM
Program | 12:00-1:00 PM